At the Top: imc AG and BASF SE Receive GOLD 2019 Brandon Hall Award

How can digitalisation be anchored in your company? The chemical company BASF asked itself this exact question then commissioned leading e-learning specialists imc AG to develop a competency and skill development solution. The solution was ‘My Digital Basecamp, a custom web app which just received the Gold Award for "Best Advance in Competencies and Skill Development" at the 2019 Brandon Hall Excellence Awards.

"My Digital Basecamp" has allowed BASF employees to undertake a ‘digital expedition’ of sorts as part of the company's journey into digital transformation. "We want to drive the digital transformation together with our employees. With our offerings, such as the Digital Basecamp, we want to make this topic as tangible as possible, actively involving colleagues and getting them excited about upcoming opportunities," explains Martin Stork, BASF Head of Workforce Enablement. "We not only impart knowledge on technological aspects, but also on new ways of working” he says.

"The Brandon Hall Awards are the Oscars of the international e-learning industry," explains Sven R. Becker, imc Executive Board member. "It is always an honour to receive such an award and we are particularly pleased that we have been able to do so together with BASF. This project was very intensive for both sides, as we had to resort to creative workshop methods, such as, design-thinking during the conception phase and also design the entire project approach in an agile way to be able to verify the quality of the results at any time throughout the project. Therefore, we are even more pleased that the judges honoured this great result with the highest possible award".

“The Brandon Hall Group Excellence Awards programme has recognised leading organisations for the past twenty-plus years for the latest trends in Human Capital Management,” said Rachel Cooke, Brandon Hall Group COO and leader of the HCM Excellence Awards Program. “The initiatives that were honoured are not only innovative but fit the unique needs of the business and create truly remarkable success stories.”

For 26 years, the Brandon Hall Group has honoured outstanding achievements in areas, such as, learning and development, talent management and executive development. Each year there are several hundred submissions, of which only approx. 20% are awarded either bronze, silver or gold medals. Criteria, such as design, user-friendliness, clear objectives, measurability and innovation are decisive in the judges’ evaluation.