Revolutionising trade fair training with Villeroy & Boch

How chatbots and WBT prepared 400 sales reps for success.
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case study chatbot web based training kundenreferenz villeroy boch

With chatbot and WBT to the
trade fair

Villeroy & Boch is one of the leading premium brands for ceramic products worldwide. Founded in 1748, the family business based in Mettlach, Germany stands for innovation, tradition and abundance of style.

As a renowned lifestyle brand, Villeroy & Boch has a presence in 125 countries with its bathroom, wellness and fine tableware products.

THE PROJECT
THE CHALLENGE

Fit for the leading trade fair

The ceramics manufacturer Villeroy & Boch needed to train around 400 sales representatives worldwide for a trade fair. Each employee attending the fair had to complete mandatory virtual product training so they would be able to present the new products.

 

The greatest challenges were: 

  • Time pressure: training had to be complete by a certain date 
  • Ensuring mandatory participation 
  • Subsequent testing of learning success 
  • Catering to different ages with different e-learning skills
THE SOLUTION

Virtual product training

Two different web-based training courses (WBT) were created for the predominantly technical products. For all other new developments a chatbot was developed.

The chatbot was filled with short learning units aka learning nuggets, each taking 3 minutes to complete. Each participant moved through different topic areas and product training units.

Each employee arriving for the trade fair was required to complete these training courses in advance and demonstrate in a test that they had understood the learned content.

case study chatbot web based training kundenreferenz villeroy boch
THE RESULT

Delighted customers

The training received a strong response and achieved high levels of acceptance. Employees provided extremely positive feedback.

Villeroy & Boch therefore plan to work with equally innovative, digital training concepts for future trade fairs.

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Target audience
400 Sales employees
Learning formats
Chatbot & Web Based Training
Experience
Combination of LMS and Content
WHAT OUR CUSTOMERS SAY
We experienced our collaboration with imc as very pleasant and professional. Our requirements were fully met, and whenever timing was tight, imc did their best to be flexible and accommodate us.
Jörg Karrenbauer
Technical Trainer
Villeroy & Boch Global Academy
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